July 12, 2019

Travelers Are Least Likely to Describe Their Travel Style as “Luxury,” According to Arch RoamRight Survey

Despite outpaced growth in the luxury travel segment, only 6% of travelers describe their travel style as “luxury,” and most are likely to describe their travel style as “tourist/sightseeing.”

HUNT VALLEY, Md.–()–While the travel industry has seen a rise in luxury travel over the past several years, a low percentage of people identify themselves as luxury travelers.

“Our travel styles are all different, and it is important for travel companies to understand that”

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According to a survey by Arch RoamRight travel insurance, just 6% of respondents described their travel style as “luxury.” This low percentage could possibly be due to a common misconception as to what defines luxury travel.

“Luxury travel is not just marble floors and private jets,” said Cory Sobczyk, Vice President of Business Development for Arch RoamRight. “Luxury travel is about tailored experiences, curated by some of the most knowledgeable destination experts. It can involve anything from finding the perfect Paris hotel room with a view of the Eiffel Tower to personal guided hikes through a rainforest.”

Transforming ordinary tourism into a luxury experience with the help of a travel advisor

While a small percentage self-identify as luxury travelers, 42% of travelers describe their travel style as “tourist/sightseeing.” For those who want to transform their sightseeing trip into a luxury travel experience of a lifetime, the right travel expert can make all the difference.

“There are many travel advisors with varying areas of expertise, including those who are versed in planning luxury trips,” said Sobczyk. “The right travel advisor can draw from a wealth of knowledge to elevate the travel experience.”

The percentages identifying as “adventure” travelers and “relaxing” travelers are nearly equal

The survey conducted on roamright.com also showed that travelers are equally as likely to describe their travel style as “adventure” (26%) as they are to describe their travel style as “relaxing” (25%).

“Our travel styles are all different, and it is important for travel companies to understand that,” said Sobczyk. “At Arch RoamRight, we have insured travelers who are bungee jumping in Belize and others who are putting their feet up under a cabana in the Bahamas. Our travel insurance plans are designed to provide coverages for both of these travelers and the travelers in between.”

Arch RoamRight offers travel insurance plans and optional upgrades for different types of trips. Travel insurance helps protect you if your vacation plans change, such as if you need to cancel your trip for an unexpected reason or if your luggage is lost or delayed. Travel insurance can also provide medical coverage for emergencies that occur while traveling. Adventure activities such as bungee jumping, skydiving, and others can be covered under an optional adventure sports upgrade. These plans and upgrades can be purchased on RoamRight.com.

Travel agents and tour operators can offer exclusive Arch RoamRight plans to their travelers. For more information, contact Arch RoamRight at [email protected].

About RoamRight

RoamRight (www.RoamRight.com), an Arch Insurance Company brand based in Hunt Valley, Maryland, provides travel insurance to help U.S. residents traveling around the world. Arch RoamRight offers travel insurance plans for leisure, business, student and group travelers taking both domestic and international trips. From trip cancellation to travel medical insurance plans and an award-winning mobile app and website, Arch RoamRight is an industry leader in innovation and technological solutions. In 2019, Arch RoamRight was given the Excellence in Customer Service Award by Business Intelligence Group, and also won the bronze Stevie Award® for Customer Service Department of the Year in the American Business Awards®.

About the Survey

These results were collected in an optional survey appearing on a blog post titled “9 Things You Need to Know Before Visiting Ireland” on the Arch RoamRight “Travel Insurance News” blog on RoamRight.com. The survey received 756 responses from the blog visitors. The purpose of this survey was to gather information on self-described travel styles.


Tim Dodge

Vice President – Marketing

Arch Insurance Company

[email protected]